100 Days of Rejection Therapy-Weighing The Risk and Reward

I came across an interesting article on Forbes website, that pertains to every human being. The article discusses mental fear of failure. The article is entitled Meet The Entrepreneur Who Eats Rejection For Breakfast by Maureen Henderson, and explains how Jia Jiang tries to get over his fear of rejection. He goes to different stores and ask obscure questions to the employees. He asks questions that are expected to get turned down. Such as the one in the video below. The purpose of  this is to try to eliminate his fear of failure. He goes to different places to get rejected, he calls it his “100 days of rejection therapy”. During this it was essential for Jia to get over his fear of failure, because he was in the process of starting his own business and making pitches to investors. Fear of failure can stop people from moving forward and often the risk is little, and does not add up to the reward. In the business world and in real life people always  stress the importance of taking into account the risk and reward of their actions. But because we are human we sometimes get caught up in the emotion of the scenario. All most all humans relate the word of fear to a negative connotation. In some cultures like in China, where Jia Jiang is from, it is frowned upon to fail. Society portrays failure as wrong, but it all depends on the scenario. 

Overcoming Mental Fear Proves to Become more Important in Becoming Successful
Fear that can conflict physical harm on someone is different from mental fear. Often people would rather get rid of their physical fear before they get rid of their mental fear. Despite physical fear having less of a reward and more of a risk. Physical fear is healthy and mental fear is not. Physical fear for example, could be skydiving or hunting. On the other hand mental fear is all in the mind. Mental fear for example, is asking someone on a date or talking to important investors. Mental fear of failure is an illusion, that every person faces. Fear of failure keeps people from moving forward. Being aggressive and learning from your mistakes will only keep you on the right track to success. Mental fear is essential to get over and often has a big reward but little to no risk involved. Things like calling an old friend up for their opinion on a business idea or asking someone for a job have little to no risk. Yet people are still paralyzed with fear. People in general and entrepreneurs especially must overcome the fear of failure. Entrepreneurs must have a clear vision and not let anything get in the way of their goals. This is why is it essential for entrepreneurs to genuinely have a passion for their idea or product. Mental fear of failure, that has little to know risk and potentially a huge reward is essentially dead weight. It is natural for all people to be afraid of this kind of fear, but it is essential to be proactive about it. Mental exercises and physical exercises can prove very helpful in overcoming fear of failure, as Jia Jiang explains,“I will be a much better communicator and negotiator. It’s already successful because I have improved so much,” 

Risk management is all about weighing the risk vs the reward. In stocks people are always trying to buy the stock with the lowest risk and highest reward. On the other hand in real life when there is a clear reward and no risk, people mentally can no get over their fears, and this gets in the way of their goals.

Article I am referring to:
http://www.forbes.com/sites/jmaureenhenderson/2012/12/10/meet-the-entrepreneur-who-eats-rejection-for-breakfast/